... in the name of all that is holy, is every single pair of women's trainers at my local sports superstore resplendent in shades of pastel pink, blue, and silver? Is there a giant market of off-duty Barbie princesses who long to give their itty bitty princess tootsies with the silver-glitter pedicure a rest from the glass slippers, but still need something to match their eye-watering pink wonderland outfit?
The men's department is wall-to-wall Big Bad Coolness. Everything is designed to look like the kind of thing you'd wear if you were an urban superhero who needed to serve Justice, fast, down wet alleys, in the dark. I want these shoes.
The current Nike Women advertisement, which makes my eyes slitty with resigned aggravation, involves women being very athletic in one way or another with a voiceover that explains how little kudos they get, and closes up with a defensive challenge to "try to tell them that they're not athletes".
The point of the advertisement is evidently supposed to be that the women involved clearly are very athletic, QED. Fie on this supposed end. The assumption is that that real athletes have stadiums of people cheering for them and earn bucketloads of cash, and notably are men, thus, most egregiously of all, women need to defend their status as athletes in the first place.
I'm not an athlete. But I'd swallow Nike's shrill equality message without choking so much if the damn shoes weren't telling me that I'm supposed to be a Barbie princess.